Social Commerce: How Nigerians Are Making Money Selling on WhatsApp and Instagram

| By Gracy | Wed Oct 08 2025 | 1 Views | Category Business | 8 Comments | |

| | |

In today’s digital age, Nigerians are no longer waiting for big stores or websites to start a business — they’re turning their phones into online shops! Thanks to social commerce, platforms like WhatsApp and Instagram have become powerful tools for making money, connecting sellers directly to millions of customers

 What Is Social Commerce?

Social commerce simply means buying and selling through social media platforms. Instead of directing people to a website or marketplace, sellers now showcase and sell their products right inside apps like WhatsApp, Instagram, and Facebook.

It’s fast, personal, and very convenient — exactly what most Nigerian buyers love.

 How Nigerians Are Making Money on WhatsApp

WhatsApp has become more than a chatting app; it’s now a full-blown business platform. Here’s how many Nigerians are cashing in:

1. Status Marketing
   Sellers post pictures or videos of their products — clothes, shoes, food, beauty items, gadgets — on their status. Friends and contacts view, ask questions, and make orders instantly.

2. WhatsApp Business Tools
   With the WhatsApp Business App, entrepreneurs can set up a product catalog, use auto-replies, and even label customers (e.g. “new customer” or “paid”). This makes selling more organized and professional.

3. Broadcast Lists
   Regular sellers send new arrivals, promo offers, or product updates to hundreds of contacts at once without forming a group — giving their customers a personal shopping experience.

4. Payments Made Easy
   With mobile transfers and QR payment links, customers can make payments quickly, and the seller confirms instantly.

 Selling Big on Instagram

Instagram has become Nigeria’s “digital marketplace for visuals.” Here’s how sellers make money there:

1. Attractive Product Photos and Videos
   Clear pictures, short videos, and creative reels grab attention. Many sellers even use humor or storytelling to connect emotionally with followers.

2. Instagram Shops and Tags
   Business owners can create an Instagram Shop that lets customers view products and prices directly on their page — just like an online store!

3. Influencer Collaborations
   Many small businesses partner with micro-influencers to promote their products. Even with a few thousand followers, an influencer can drive massive sales.

4. DM to Order
   Nigerians love the “DM to order” system — it builds trust and allows direct communication, especially for negotiating prices and delivery.

Real Examples of Social Commerce Success

• Mary from Lagos sells thrift fashion through Instagram reels. She makes up to ₦200,000 monthly just from home.
• Ugo in Owerri runs a mini food business using WhatsApp status and deliveries. He built loyal customers who order every week.
• Chika in Abuja sells natural skincare products using WhatsApp Business catalogs and Instagram ads — turning her hobby into a brand.

Tips to Succeed in Social Commerce

1. Post consistently and professionally.
2. Use good lighting for photos and videos.
3. Respond to messages quickly — people love fast replies.
4. Offer small discounts or free delivery occasionally.
5. Build trust by showing reviews and testimonials.

The Future of Selling Is Social

As Nigeria’s internet usage continues to grow, social commerce will only get bigger. Entrepreneurs who learn to use WhatsApp and Instagram smartly are positioning themselves for long-term success.

You don’t need a big store or huge capital — just your phone, creativity, and consistency.

At Goglow Online, we believe the future of business is digital — and social commerce is opening doors for every Nigerian with a smartphone and a dream.