How to Boost Sales with Google My Business: A Complete Guide for Nigerian Entrepreneurs

| By Gracy | Mon Nov 03 2025 | 6 Views | Category Business | 8 Comments | |

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In today’s digital world, visibility means everything. You can have the best product or service, but if people can’t find you online, your sales will remain low. One of the most powerful — and free — tools that can help your business stand out is Google My Business (GMB), now known as Google Business Profile

 If you’re a Nigerian entrepreneur looking to attract more customers and increase sales, this guide will show you how to make Google My Business work for you.

 What Is Google My Business?

Google My Business (GMB) is a free platform by Google that allows you to create a profile for your business. This profile appears when people search for your business or related products/services on Google Search or Google Maps.

It includes key information like:

• Business name and description
• Address and service area
• Phone number and website
• Working hours
• Photos and customer reviews

When optimized properly, your GMB listing can help you appear in local searches, connect with nearby customers, and drive more sales — both online and offline.

 Why Google My Business Is a Game-Changer for Sales

Here’s why every serious business owner in Nigeria should have a verified GMB profile:

1. Increased Visibility:
   Your business shows up when potential customers search for “best salon near me” or “computer training center in Owerri”.

2. Trust and Credibility:
   Verified businesses with positive reviews are more trusted. Nigerians often check reviews before visiting a place or buying online.

3. Free Promotion:
   Unlike paid ads, your GMB profile is completely free — yet it can bring continuous traffic and inquiries.

4. Customer Insights:
   GMB gives you data about how people find your business, what they search for, and how they interact with your profile.

5. Direct Contact:
   Customers can call you, visit your location, or send messages directly through your Google listing.

Step-by-Step Guide to Boost Sales Using Google My Business

1. Create or Claim Your Business Profile

• Visit Google My Business
• Sign in with your Gmail account
• Add your business name, address, category, phone number, and website
• Verify your business (usually through postcard, phone, or email)

 Tip: Use the exact name you use across other online platforms for consistency.

2. Complete Every Section of Your Profile

A complete profile performs better. Fill in all important details:

• Business hours
• Services or products offered
• Price range
• Photos and videos of your office, team, or products
• Frequently asked questions

Pro Tip: Update your profile whenever there are changes in your business hours or services.

3. Use High-Quality Photos and Videos

Photos attract attention. Upload:

• Pictures of your shop or office
• Your team in action
• Before-and-after results (for services like design, repairs, or beauty)
• Short video clips introducing your brand

 Businesses with photos get up to 42% more requests for directions and 35% more website clicks.

4. Encourage Happy Customers to Leave Reviews

Positive reviews build trust and directly affect your ranking on Google.

After completing a sale or service:

• Politely ask satisfied customers to drop a review
• Respond to every review — both positive and negative — professionally

💬 Example:

“Thank you for choosing Goglow Hub! We’re glad you enjoyed your training. Looking forward to seeing you again!”

5. Post Regular Updates and Offers

GMB allows you to make posts — just like on social media.
Use this feature to:

• Announce new products or services
• Share promotions or discounts
• Post about events or achievements

This keeps your profile active and reminds customers that your business is thriving.

6. Use Insights to Understand Your Customers

Inside your GMB dashboard, you’ll find Insights — data showing:

• How people found your business (direct search, discovery, or maps)
• Where your visitors are located
• What actions they took (calls, clicks, or directions)

Use this data to:

• Identify where most customers come from
• Adjust your marketing strategy
• Focus on locations or services that attract the most attention

Real-Life Example

Let’s say you run a computer training center in Owerri. When someone searches “computer training near me” or “ICT center in Owerri,” your business appears in Google search with your address, photos, reviews, and a call button.

This visibility brings:

• More calls
• More walk-ins
• More registrations
• Ultimately, more sales!

 Bonus Tips for Maximum Results

• Use keywords in your description (e.g., “digital marketing training in Owerri”).
• Reply quickly to messages and reviews.
• Add Google Maps location on your social media pages and website.
• Post seasonal offers (e.g., Christmas discount, Back-to-School promo).

Final Thoughts

Google My Business is more than just a listing — it’s a sales machine for local businesses. Whether you sell products or offer services, an optimized GMB profile can help you attract new customers daily without spending a kobo on ads.

If you haven’t set up your Google My Business yet, now is the time.
Remember — visibility brings opportunities, and opportunities bring sales.

At Goglow Online, we’re passionate about helping Nigerian entrepreneurs grow digitally. Start today, optimize your Google My Business profile, and watch your sales skyrocket!